"Export volume is expected to grow continuously this year so we have to increase production to serve rising market demand," Chotitawan said, adding that the government should persuade importing countries to open more markets for Thailand chicken. The share of Thailand chicken exports in the world market can be doubled from 2% currently to 4%, or 800,000 tonnes, annually. In particular, Thailand has lost market share for frozen chicken in Japan to Brazil and China.
Thailand frozen-chicken exports had been banned for five years after the bird-flu outbreak. Consequently, the country has exported only processed chicken, whose volume has dropped to 400,000 tonnes a year. The export price of the product has increased from US$3,800 a tonne to $5,000 (Bt152,000) now, thanks to high-quality production.
Nuntawan Sakuntanaga, director-general of the Department of Export Promotion, said such destinations as Australia, India and South Korea had high potential to be among Thailand's major export markets. The government will urgently tighten cooperation with importers from those nations to ensure smooth trade growth.
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