Thailand's leading chicken producer Saha Farms Group plans to invest 15 billion baht (THB) for expanding production capacity to serve higher import demand for Thai chicken, according to The Nation.
Ms Manoonsri said: "Export volume is expected to grow continuously this year so we have to increase production to serve rising market demand."
She added that the government should persuade importing countries to open more markets for Thai chicken. The share of Thai chicken exports in the world market can be doubled from two per cent currently to four per cent, or 800,000 tonnes, annually. In particular, Thailand has lost market share for frozen chicken in Japan to Brazil and China. "Thai chicken exporters are now ready to re-export their products," Ms Manoonsri said.
The group has participated in 'Thailand's Best Friend' project, saying that it will help increase confidence among trading partners and directly boost export growth. It is expected the event will generate up to THB30 billion in export orders.
Nuntawan Sakuntanaga, director-general of the Department of Export Promotion, said Thailand's export growth was forecast to grow by 15 per cent to $219 billion this year.
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