Worldwide, the poultry meat business remains relatively fragmented. In a few exceptions – such as the USA and Thailand – the market share held by the three largest production companies is already in the range of 55% to 60%. In Brazil and Russia, the top three poultry producers reportedly share just over one-quarter of the market nationally. However, in the European Union, the level of consolidation is still under 15% and is no more than 6% in China.
Nan-Dirk Mulder of Rabobank International provided the accompanying two charts for this edition of the Executive Guide, from his presentation at the 2011 World Poultry Conference. Chart 1 compares the consolidation rate of the top three producers per country in 2010 with national poultry meat prospects to 2020.
Chart 2 uses publically available data to give a rating of the largest chicken-producing companies on the world scene, illustrating that the main players originate predominately from the USA and Brazil – the only European company is Doux at number 10 for annual volume of meat produced.
The latest annual survey of American broiler producing/processing companies conducted by WATT PoultryUSA highlighted the trend of consolidation in the U.S. industry as in chart 3. Its data for 2010 revealed that, out of almost 33,000 metric tons ready-to-cook of broiler meat produced per week, the three largest companies accounted for about 46.4% and the top-10 combined share was nearly 74.7%. Table 1 lists the 10 largest companies for broiler production in 2010.
Visit www.wattagnet.com/worldtoppoultry.html to access the Top Companies database of WATTAgNet for more information about big operators in the world of commercial poultry production, processing and marketing. The following abstracts illustrate how companies range in activities and background as well as size.
- Australia: Baiada Poultry includes Bartter Pty Ltd as a subsidiary. In addition to broiler and breeder sites, hatcheries and feed mills, Baiada operates processing plants at four locations.
- Brazil: Brasil Foods, BRF, produces 1.7 billion broilers a year, making it one the largest poultry producers in the world. BRF also produces 36 million turkeys annually.
- Bangladesh: Kazi Farms Group is the largest poultry player nationally with market shares of 25% for day-old chicks and 20% for broiler feed.
- Canada: Exceldor Cooperative Avicole, Lévis, Quebec, specialises in the processing and marketing of fresh chicken. Olymel from Quebec is Canada’s largest poultry processor.
- Chile: Agrosuper is the largest poultry producer nationally and regionally, with its Super Pollo brand for chicken as well as activities in turkey production and processing.
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