Wednesday, June 1, 2011

Chicken rice shop to expand overseas this year


KUALA LUMPUR, Jan 18 (Bernama) -- The Chicken Rice Shop, Malaysia's leading halal chain of chicken rice family restaurants, is spreading its wings to the Taiwan, Brunei and Philippines markets.

Managing director and co-founder of TCRS Restaurant Sdn Bhd, Gaik Wong said, there are plans to work with joint venture partners in these overseas markets.

"We are also looking at franchising arrangement in our overseas ventures," she said, during the media launch of the TCRS Feast of Happiness with Celebrity Chef, Datuk Ismail Ahmad.

TCRS Restaurants which has 55 outlets nationwide and two in Singapore as well as the Sweet Chat Cafe, is a homegrown company owned by the mother-daughter team of Gaik Wong and Wong Kah Lin.

As for its expansion in the local market, Gaik Wong said an investment of about RM8 million will be allocated for the opening of 10 new outlets, at strategic locations in Johor and the Klang Valley as well as for the upgrading of existing ones.

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