AUSTRALIA – Steggles launches new print advertisement dispelling myths around use of cages for broiler chickens.Iconic Australian poultry brand, Steggles, has launched a new print advertisement aimed at dispelling the myths around the use of cages when it comes to chicken meat farming practices in Australia.
The ad will run nationally for 12 weeks and is part of an ongoing public education campaign launched by Steggles last year to inform and educate Australians about local chicken farming practices.
The new ad was created by M&C Saatchi and depicts an egg on a white background with the words ‘This is the only time a Steggles chicken is kept in a confined space. We have no cages, just big barns’ handwritten across the front.
Steggles Brand Manager, Celeste Moroney, said: “It’s imperative that we continue to communicate the truth around chicken farming in Australia.
For the past 12 months, we have focused on spreading the message that no hormones or steroids are added to Australian meat chickens, and it’s time to set the record straight when it comes to the use of cages.
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